Quite some time ago one of my colleagues said something to me that hit hard. “The only people who can afford you are the ultra-wealthy, who tend not to get the same level of buy-in from the financial sting.”
I can’t make what I do free. Then it would have no value and I would get overworked and burn out. Believe me, I have done that and it doesn’t really work for anyone. Those who pay, tend to pay attention.
What I ask people to do is easy to do, and easy not to do, so some skin in the game helps when the meditation cushion gets rough on your bum and you want to trade the evening walk you love for popcorn and a movie.
What I can do is take a page from the Yoga book and have differential costs.
Pay what you can afford and be honest with yourself.
“For every dollar we spend on our health we tend to get a 17 to 1 return on investment.”